| Discussion Forum: All Replies to Message 1465234 |
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| | | Author: | nbbhav  | | Posted: | Apr 18, 2024 05:15 | | Subject: | Re: add LEGO PaB website to stores | | Viewed: | 46 times | | Topic: | Suggestions | |
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| In Suggestions, ej76az writes:
| | Why would LEGO care whether any third-party stores (i.e. competitors of LEGO's
PaB website) close down?
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It would create an interesting marketing problem for LEGO. If you've not
read LEGO's Fair Play statement, it's worth reading it:
https://www.lego.com/en-gb/legal/notices-and-policies/fair-play/
I'm not a lawyer, but would it be considered unfair competition if PaB was
added into BrickLink?
I think LEGO has more opportunities promoting BrickLink longer term for both
New and Used pieces. I've had problems in orders from PaB which weren't
ideal for me, but from the LEGO perspective this is additional cost they have
to manage.
For Used pieces, promoting their support for BrickLink helps in environmental
sustainability through recycling of used bricks.
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| | | | | Author: | Ziegelmeister | | Posted: | Apr 18, 2024 05:36 | | Subject: | Re: add LEGO PaB website to stores | | Viewed: | 50 times | | Topic: | Suggestions | |
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| In Suggestions, nbbhav writes:
| | In Suggestions, ej76az writes:
| | Why would LEGO care whether any third-party stores (i.e. competitors of LEGO's
PaB website) close down?
|
It would create an interesting marketing problem for LEGO. If you've not
read LEGO's Fair Play statement, it's worth reading it:
https://www.lego.com/en-gb/legal/notices-and-policies/fair-play/
I'm not a lawyer, but would it be considered unfair competition if PaB was
added into BrickLink?
I think LEGO has more opportunities promoting BrickLink longer term for both
New and Used pieces. I've had problems in orders from PaB which weren't
ideal for me, but from the LEGO perspective this is additional cost they have
to manage.
For Used pieces, promoting their support for BrickLink helps in environmental
sustainability through recycling of used bricks.
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Not to mention that stores on BL can not have more than one physical location
from which they ship from.
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| | | | | | | Author: | yorbrick | | Posted: | Apr 18, 2024 07:45 | | Subject: | Re: add LEGO PaB website to stores | | Viewed: | 58 times | | Topic: | Suggestions | |
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| | | Not to mention that stores on BL can not have more than one physical location
from which they ship from.
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That is for regular people and companies. I'm sure they could find a way
round if they wanted to do it. Such as having three different LEGO BL stores,
one for standard parts, one for bestsellers Europe and one for bestsellers North
America, or however many locations they ship from.
But it would still go back on what they said originally, and I think would damage
new parts sales from regular sellers who would then shift their stores completely
to brickowl. Moving both used and new parts sellers, moving customers and losing
BL fees.
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| | | | | | | | | Author: | Ra | | Posted: | Apr 18, 2024 09:10 | | Subject: | Re: add LEGO PaB website to stores | | Viewed: | 37 times | | Topic: | Suggestions | |
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| In Suggestions, yorbrick writes:
| | | | Not to mention that stores on BL can not have more than one physical location
from which they ship from.
|
That is for regular people and companies. I'm sure they could find a way
round if they wanted to do it. Such as having three different LEGO BL stores,
one for standard parts, one for bestsellers Europe and one for bestsellers North
America, or however many locations they ship from.
But it would still go back on what they said originally, and I think would damage
new parts sales from regular sellers who would then shift their stores completely
to brickowl. Moving both used and new parts sellers, moving customers and losing
BL fees.
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We don't know how lucrative PaB is, but I am sure it isn't just for the
benefit of lego enthusiasts. If TLG were to capture more actual sales then just
fees, I am sure they would be making more money then just fees alone. So if a
brick only costs a few cents to manufacture and they can capture the same profit
as PaB that will be more than 3-2% of what a part sells for on here.
Example:
PaB part cost to manufacture, 5 cents, sells for 10 cents that is 5 cent profit.
Where a seller sells that part at 10 cents TLG makes 2 cents (from a major seller).
Sure you can say but TLG has overhead, where? They are already manufacturing,
storing, sorting for sets and PaB so no additional overhead.
TLG has a global foot print, way more than any seller has on here along with
better shipping rate options.
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| | | | | | | | | | | Author: | yorbrick | | Posted: | Apr 18, 2024 10:52 | | Subject: | Re: add LEGO PaB website to stores | | Viewed: | 56 times | | Topic: | Suggestions | |
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| In Suggestions, Ra writes:
| | In Suggestions, yorbrick writes:
| | | | Not to mention that stores on BL can not have more than one physical location
from which they ship from.
|
That is for regular people and companies. I'm sure they could find a way
round if they wanted to do it. Such as having three different LEGO BL stores,
one for standard parts, one for bestsellers Europe and one for bestsellers North
America, or however many locations they ship from.
But it would still go back on what they said originally, and I think would damage
new parts sales from regular sellers who would then shift their stores completely
to brickowl. Moving both used and new parts sellers, moving customers and losing
BL fees.
|
We don't know how lucrative PaB is, but I am sure it isn't just for the
benefit of lego enthusiasts. If TLG were to capture more actual sales then just
fees, I am sure they would be making more money then just fees alone. So if a
brick only costs a few cents to manufacture and they can capture the same profit
as PaB that will be more than 3-2% of what a part sells for on here.
Example:
PaB part cost to manufacture, 5 cents, sells for 10 cents that is 5 cent profit.
Where a seller sells that part at 10 cents TLG makes 2 cents (from a major seller).
Sure you can say but TLG has overhead, where? They are already manufacturing,
storing, sorting for sets and PaB so no additional overhead.
TLG has a global foot print, way more than any seller has on here along with
better shipping rate options.
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Sure they could try to capture more of the market for inividual new parts, but
at what long term cost? They cannot keep up with PAB standard as it is. PAB best
seller is OK for speed but that s relatively small inventory.
If they aim to kill small businesses selling on bricklink then there is little
point in owning bricklink. Longer term,it would be worse for sellers and buyers.
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United Kingdom, England
USA, Ohio
