  
| Author: | Saitobricks.ca  | | Posted: | Apr 1, 2024 09:24 | | Subject: | Re: Mattel Buys BrickLink | | Viewed: | 48 times | | Topic: | Trades | |
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| In Trades, wildchicken13 writes:
| | Just read this in the Wall Street Journal:
April 1, 2024 9:31 AM PDT
LOS ANGELES—On Monday morning, Ynon Kreiz, CEO of Mattel, Inc., publicly announced
his intention to purchase BrickLink, Inc. from the LEGO Group.
Mattel is the owner of MEGA Brands, the manufacturer and distributor of MEGA
BLOKS construction toys. BrickLink is an online platform where users can buy
and sell LEGO®-brand products.
The announcement comes in the wake of the BrickLink administration's decision
to remove many older products from the platform, a decision which upset a small
minority of its clients.
After a series of negotiations and research from a neutral third-party market
valuation firm, the two sides have agreed on a final price tag of 2.19 USD.
The deal is expected to close by the end of July 2042, after BrickLink provides
the California Department of Tax and Fee Administration with some much-needed
paperwork in order to complete the deal.
In the meantime, Mattel plans to begin removing all LEGO®-brand products from
the platform and replacing them with their MEGA-brand equivalent, if available.
Kreiz has assured the public that all of BrickLink's 28 employees will be
retained for the forseeable future, including longtime administrator Russell
Callender.
Here is the link to the full article:
https://www.wsj.com/business/deals/mattel-acquires-bricklink-from-the-lego-group-5f610288
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Russell was the driving force behind the decision to sell
That’s why we had the merge, it was to upset people, so they will look forward
to mega.
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Message is in Reply To:  Mattel Buys BrickLink - wildchicken13 (876) | Just read this in the Wall Street Journal: April 1, 2024 9:31 AM PDT LOS ANGELES—On Monday morning, Ynon Kreiz, CEO of Mattel, Inc., publicly announced his intention to purchase [...]
(2 months ago, Apr 1, 2024, to Trades) |
14 Messages in this Thread: Msg 1 - wildchicken13 (876) 2 months ago Apr 1, 2024 to Trades
 Msg 2 - popsicle (6664)  2 months ago Apr 1, 2024 to Trades
Msg 3 « - Saitobricks.ca (37) 2 months ago Apr 1, 2024 to Trades
Msg 4 - 1001bricks (52394) 2 months ago Apr 1, 2024 to Trades
  Msg 5 - Saitobricks.ca (37) 2 months ago Apr 1, 2024 to Trades
Msg 6 - RedTardis (2110) 2 months ago Apr 1, 2024 to Trades
Msg 7 - CykillsGarage (3) 2 months ago Apr 1, 2024 to Trades
Msg 8 - Cristoforus (139) 2 months ago Apr 1, 2024 to Trades
Msg 9 - WildBricks (6350) 2 months ago Apr 1, 2024 to Trades
Msg 10 - 1001bricks (52394) 2 months ago Apr 1, 2024 to Trades
Msg 11 - Saitobricks.ca (37) 2 months ago Apr 1, 2024 to Trades
Msg 12 - yorbrick (1185) 2 months ago Apr 1, 2024 to Trades
Msg 13 - Nubs_Select (3781) 2 months ago Apr 1, 2024 to Trades
Msg 14 - elias3 (4594) 2 months ago Apr 1, 2024 to Trades
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Canada, Ontario
