Author:  axaday  Posted:  Dec 2, 2022 08:44  Subject:  Re: So THAT'S why they added My Collection  Viewed:  81 times  Topic:  General Cancel Reply

BrickLink ID Card axaday (7304) Location:  USA, Oklahoma Member Since Contact Type Status Jun 28, 2005 Seller   Store: Axaday

In General, yorbrick writes:    In General, Rob_and_Shelagh writes:    In General, yorbrick writes:    In General, crazylegoman writes:    I suppose the recent addition of the My Collection feature makes a bit more sense now... at least from the company's perspective. David Presumably this will be a one off reward. Otherwise if you get more points for having more sets, I have them all. I wonder what the point of collecting the data is - maybe to try to work out how much people are buying from lego online and instore (via their vip account) vs purchasing elsewhere, to see if they can increase the former and decrease the later? I don't think the data sample will be that significant. How many people will (correctly) list their collection on Bricklink as a percentage of collected sets on the planet? Any guesses, 0.001% perhaps? Robert The OP had a banner about registering collections on lego.com not just bricklink. I imagine that significantly more people will use that and hence lego can collect data on what people are buying direct from them vs from other retail stores. "My Collection" won't be a lot of help in this effort. It will mostly be filled up with things that aren't available in stores. And if a lot of people have a 10-year-old minifig in their collection, does that mean they are super popular and you should make another or does it mean the market is satisfied and hold off? The answer, I think, is that it won't be worthwhile to pour over MyCollection data. They have much better market research tools.

Message is in Reply To:

Re: So THAT'S why they added My Collection - yorbrick (1185)

[...] The OP had a banner about registering collections on lego.com not just bricklink. I imagine that significantly more people will use that and hence lego can collect data [...] (18 months ago, Dec 2, 2022, to General)

Message Has 1 Reply:

Re: So THAT'S why they added My Collection - yorbrick (1185)

[...] When you collect such data, you don't need to use the information entered. LEGO can make it look like it is a useful tool for customers and that increases engagement. [...] (18 months ago, Dec 2, 2022, to General)

19 Messages in this Thread:

 Msg 1 - crazylegoman (1098) 18 months ago Dec 1, 2022 to General
 Msg 2 - TheCuteGiraffe (3) 18 months ago Dec 1, 2022 to General
 Msg 3 - dcarmine (7194) 18 months ago Dec 1, 2022 to General
 Msg 4 - StarBrick (7088) 18 months ago Dec 2, 2022 to General
 Msg 5 - LeeGo73 (1278) 18 months ago Dec 2, 2022 to General
 Msg 6 - yorbrick (1185) 18 months ago Dec 2, 2022 to General
 Msg 7 - Rob_and_Shelagh (26342) 18 months ago Dec 2, 2022 to General
 Msg 8 - yorbrick (1185) 18 months ago Dec 2, 2022 to General
 Msg 9 « - axaday (7304) 18 months ago Dec 2, 2022 to General
 Msg 10 - yorbrick (1185) 18 months ago Dec 2, 2022 to General
 Msg 11 - SylvainLS (46) 18 months ago Dec 2, 2022 to General
 Msg 12 - brickpart (404) 18 months ago Dec 2, 2022 to General
 Msg 13 - yorbrick (1185) 18 months ago Dec 2, 2022 to General
 Msg 14 - SylvainLS (46) 18 months ago Dec 2, 2022 to General
 Msg 15 - SylvainLS (46) 18 months ago Dec 2, 2022 to General
 Msg 16 - crazylegoman (1098) 18 months ago Dec 2, 2022 to General
 Msg 17 - Nubs_Select (3820) 18 months ago Dec 2, 2022 to General
 Msg 18 - peregrinator (782) 18 months ago Dec 2, 2022 to General
 Msg 19 - SylvainLS (46) 18 months ago Dec 2, 2022 to General